Releasing after two huge money-spinners is taking a toll on Naa Peru Surya Naa Illu India (NSNI). The film’s performance at US box office so far has been very average.After opening to a lukewarm response from Thursday premieres ($207K apprx), it didn’t show much improvement on Friday too.At this rate reaching $1 Million mark will be a huge task for NSNI as the word of mouth and web reviews are not so encouraging.
NSNI needed very good word of mouth as it hit the screens post two $3 Million+ grosser. Filmgoers generally would stay away from theaters for a while unless a movie gets ‘must watch’ reports from initial shows.Coming after Rangasthalam and Bharat Ane Nenu has turned out to be huge disadvantage for Naa Peru Surya especially in the overseas market.
Its first day numbers in domestic circuit were good, but it will face an uphill task from Monday after the initial euphoria dies down.