As speculative as it may sound, a recent rumor on social media claimed that the makers of RRR are contemplating direct to digital release for the film. Everyone knows that this is practically impossible, given the fact that RRR is the costliest project in Indian cinema and the theatrical rights of the Jr NTR and Ram Charan starrer were sold for staggering prices. The theatrical rights of RRR are valued at around Rs 900 crores and calling back on all these deals and going with direct OTT option sounds preposterous. However, Pen Studios who had bagged the all-India Hindi theatrical rights of RRR took time to react to these OTT rumors and dropped an affirmative update on the film’s release.
“We would like to clarify that ‘Gangubai Kathiawadi,’ ‘RRR’ & ‘Attack’ will release in Cinemas. There have been several rumours doing rounds about these films releasing on OTT platforms before cinemas which are untrue,†stated the banner’s chairperson Jayanthilal Gada. These magnum opus films are made for the big screen experience and would be releasing in theatres,” the statement from Pen Studios read. This pretty much puts an end to the OTT speculations surrounding RRR, which were indeed sounding silly ever since they surfaced on social media.
As for RRR’s release date, several reliable sources are claiming that the makers have locked Sankranthi 2022 release for the Rajamouli directorial. Reports claim that the makers have already asked their distribution chain and exhibitors to block theatres during the coming Sankranthi festival season so that they can release the film in the maximum number of theaters. In all likelihood, RRR will be releasing in theaters on the 7th of January next year, which is just ahead of the auspicious Sankranthi season. The film will be releasing ahead of other Telugu biigies like Pawan Kalyan and Rana’s Bheemla Nayak, Mahesh Babu’s Sarkaru Vaari Paata, and Prabhas’s Radhe Shyam.
RRR is the most awaited film in Indian cinema and many trade analysts opine that the Rajamouli directorial will be the magnum opus that pulls audiences back to cinema halls in big numbers. More details are awaited for now.