Superstar Mahesh Babu’s latest blockbuster, Srimanthudu had smashed the record of Attarintiki Daredi full time collections. Srimanthudu just needed 17 days to cross Attarintiki Daredi and emerge as All Time Second biggest hit.
Srimanthudu had amassed about 76 Crore share including all across the globe. The movie was immensely helped by the extensive promotional drive unleashed by the makers after the first week.
Post Baahubali, the market of Baahubali improved drastically. Star films are getting permissions for price hikes in the first week for some areas and midnight premieres. Srimanthudu had exploited it very well.