In any business mediators mint more money than the investors. This trend is there in film industry too. Few corporate companies are buying outright theatrical rights of star heroes films for fancy amounts and selling them to local distributors with big margins. Bollywood baadshah Shah Rukh Khan has decided to kill the trend.
SRK didn’t give his upcoming film Dilwale theatrical rights to any corporate companies. He sold it directly to distributors and collected approximately Rs 130 cr from Indian theatrical. He should have easily recovered 250 Cr by selling all rights. And this 130 Cr is MG. If SRK had sold the rights to any third party, he wouldn’t have bagged 70% of the money and more importantly he signed the deal on MG (Minimum Guarantee) basis.
In fact, Shah Rukh has played key role in Indian cinema extending trade in overseas, branding and satellite. Now, he took another initiation that will help producers to conquer additional earnings. This is indeed handy for distributors too.
Interim, Dilwale co-produced by Shah Rukh Khan and directed by Rohit Shetty is scheduled for December 18th release.