The Lackluster Re-release of “Mass”: A Case Study in Nostalgia vs. Box Office Performance
“Mass,” a 2004 film starring King Nagarjuna, has achieved iconic status in Telugu cinema. Its impact is evident in the numerous references and adaptations it has inspired. However, the recent 4K re-release of the film on Nagarjuna’s birthday failed to meet expectations. Despite the film’s enduring popularity, the re-release faced challenges due to limited promotion […]