Coming Friday, we have another chance at the box office as usual as Massraja Raviteja’s latest flick Disco Raja is hitting the marquee. But then, this VI Anand directorial need to get an extra-ordinary talk from its First Show itself as audiences will not be in a mood to spend money easily now. Guess why?
Actually all the Telugu audiences have geared up to celebrate Sankranthi festival with two biggies, Mahesh’s Sarileru Neekevvaru and Allu Arjun’s Ala Vaikunthapurramuloo. In most of the theatres, the tickets are priced at Rs 200, while some theatres even sold at Rs 300 for all the classes. This led to audiences spending huge from their pockets, regarding which they are not unwilling. They have spent almost 320 crores (Theatrical revenue: Ala Vaikunthapurramuloo gross 188 cr + Sarileru gross 147 cr) from their pockets to watch these movies.
After spending so much money already, will they be ready to spend another big note to catch up Disco Raja in theatres on January 24th? Analysts feel that the audience might take out cash only if the film is extremely infectious and fetches terrific mouth talk. Otherwise, they will be waiting to watch it on digital streaming apps or on television.
Perhaps that is the reason some distributors requested to postpone his Disco Raja but the struggling star hero is not in a mood to budge.