Off late, star heroes and directors are venturing into production- for example Mahesh Babu with Srimanthudu and Sukumar with Kumari 21F. In fact, they don’t directly invest in those films, but act as ambassadors for the films for additional promotions, so they get share in profits. Kumari 21F got huge openings and became one of the biggest blockbusters of the year, because of Sukumar’s branding.
Coming to actual point, director Sriwass has turned producer with his latest directorial Dictator for which Eros International is actual investor. As per reliable sources, Eros initially offered Rs 25 crores for production, remunerations and for post-production works. They will release extra funds for promotional activities.
Sriwass is looking after all the things. He is not paid any remuneration, but will get his share from profits. Eros signed him for Balakrishna’s 99th film, after the director delivered a super hit with Loukyam. Kona Venkat and Gopi Mohan were roped in to take care of writing department. Telugu lady Anjali didn’t demand big pay, when offer had come her way.
Sriwass is making Dictator as stylish action entertainer with comedy touch. The film is arriving to theaters on January 14th as one of the Sankranthi attractions.