Horror films are minimum guaranteed and are always money minters. Movie buffs spend money to fright at theaters and filmmakers are cashing on this weakness. Actually, Kollywood makers are making more and better qualitative horrors than any other woods. Interestingly, dubbed versions of these films are clicking well in Telugu too. In fact, Rajinikanth’s Chandramukhi is the real inspiration for young filmmakers picking the horror genre.
In recent times, most of the Telugu dubbed Tamil horrors like Pizza, Chandrakala, Kanchana, Pisachi, Demonte Colony and Ganga: Muni 3 provided huge profits to Telugu producers. Recent outing Mayuri starring Nayanthara is a smashing hit in Telugu as well as Tamil. Mayuri concept was so confusing for common audience; still they are enjoying thrilling and horrifying elements in the film.
While horror was the most selling genre (for its budget), filmmakers are adding humour now to widen the range. Geethanjali is best example. The Anjali starrer film turned out as blockbuster. But, director Ashwin Saravanan made Mayuri on serious mode, rather adding unnecessary comedy or other forceful bits. With this film, he proved that, horrors can also equally saleable if made engagingly.