Fake YouTube records are on rise. Especially, the trend is fast catching momentum in the Telugu film industry. 1 Million views, 2 Million views, 3 Million views and so on within hours or days after the video is put on video-sharing platform depending on the star value of the film.
Initially the records have been attributed to the Jio which said to have opened up internet to many thus resulting in record views. However, it’s slowly understood that click farms have been widely and easily used to create the records. Apparently, if gossip mongers are to be believed, even YouTube who earlier used to be serious and apply ‘strike’ on such channels, is now allegedly going soft on these practices that is said to be making very easy for such fake practices. Many are now dubbing Tollywood as the Father of Fake Records on Digital platforms.
Even Bollywood marketing pundits are shocked over the YouTube records of Telugu films. Several fake clicks are allegedly behind these unique feats.
Move over from YouTube, even on Twitter, stars and their teams are deploying technically-sound people who use bots. Even Facebook pages and likes are not left by our Tollywood celebrities. While this is even common in other industries, but this kinda practice has become rampant in T-town. Even small-hero’s films are crossing million views in very less span of time.
But the moot point is will these fake-hype would really transform into buzz and garner openings. Will Tollywood open its eyes?