Whatever maybe the incident that happens in the world, how to use it for our own publicity? At least for the publicity of our film that is coming up soon? Ask Shahrukh Khan, he knows it better.
Bollywood’s superstar King Khan is known for his ads always, as he’s rated the best in selling anything from face wash to soaps, paints to cars and kitchenware as well.
Other day when both Yuvraj Singh and MS Dhoni stunned England at Cuttack with their blitzkrieg innings, Khan has tweeted, “So good to see Yuvraj & Dhoni play as they r doing. Really Sheron ka zamaana hota hai”.
The same tweet and dialogue are mentioned by both Ravi Shastri and Sanjay Manjrekar on LIVE, as they are the commentators for this ongoing match. But what’s this “Sheron Ka Zamana?”
In fact Shahrukh has used this situation for the publicity of this upcoming film, Jan 25th release, “Raees”. The actual dialogue in the film goes by the line, “Din aur raat logon ke hote hai. Sheron Ka Zamaana hota hai”.
Using the same dialogue, our star hero has praised Yuvi and Dhoni’s knock, thereby hitting two birds with single shot. Does anyone need any proofs to say that Shahrukh Khan is the master of promotions and idea box of publicity?