Considered as a powerhouse of talent, Vijay Devarakonda created a niche for himself by opting for performance-oriented roles. Known for his multitasking abilities, the actor launched his clothing brand ‘Rowdy’ in July, last year. The ‘Rowdy’ app crashed on the fifth day after launch due to remarkably huge number of downloads.
Vijay Deverakonda who hosted his second Rowdy Sundowner Party has announced to join hands with India’s leading Fashion e-commerce brand Myntra. He spoke to his Rowdies (as Vijay fondly calls his fans) about the progress of his brand and thanked everyone on the huge success of his venture Rowdy Wear.
Rowdy is a lifestyle brand that aims to bring street fashion into everyday lives. The brand boasts of a majority of products being Unisex. The brand’s streetwear range includes shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps, belts and more. The merchandise will be available on Myntra from February 12th.
On the film front, Vijay Deverakonda’s next outing World Famous Lover will hit the screens on 14h of this month. The actor is working with Puri Jagannadh for a Pan India film which is expected to make him a household name across the country with Bollywood ace filmmaker Karan Johar being part of it as one of the producers.