Teluguites diehard love for castes and casteism is legendary and needs no introduction. While this castiest madness among the people primarily centres around politics and films, it also spread its roots to several other key sectors of the society like media, education, health and what not.
Understanding this evergrowing phenomenon, even certain media houses have been exploiting this caste madness by publishing several features, be it in praise or against a particular caste. It is pathetic that media houses are ignoring their responsibilities and are even spreading venom in their reports in the name of caste.
In the past couple of months, no other issue has made frantic headlines like the news regarding the Kapu movement did. Unfortunately, media once again split into two in the guise of either promoting or negating the movement. And the reason behind this is simple, free publicity and an increased readership to these media houses and their features.
Media houses have been following the ‘publish a hatted filled article about a particular caste and people belonging to those castes will create traffic towards their sites or TV channels to read those articles’. This alarming trend is only creating a negative impact on the society which is yet to get rid of the caste evil.