The makers need to realise that having strong content is not enough. Releasing it at the right time is equally important whether it is a series or a movie. The timing is crucial and any sign of wrong planning leads to huge debacles. This is what happened to two web series. One of them is ‘Rana Naidu’ and the shooting of this series was wrapped up long back. The teasers and first look posters have been released by Netflix long back. But it has been a complete silence since then. The OTT platform released the 2024 schedule already but they did not announce ‘Rana Naidu’ release date which was quite surprising.
Same thing happened with Naga Chaitanya’s Amazon Prime Video web series ‘Dhootha’. Directed by elite filmmaker Vikram Kumar, the team is not at all promoting it. Chaitanya and Vikram Kumar made ‘Thank You’ last year and it ended up being a disaster. Many thought that the makers postponed the release date due to this but a lot of time passed by. There is no update from either ‘Rana Naidu’ team or ‘Dhootha’ team.
As we know, Venkatesh is currently working on his 75th film ‘Saindhav’ which is going to release in various languages. Sailesh Kolanu is the director of this project. Chaitanya is coming up with ‘Custody’ which was made by Venkat Prabhu. We don’t know what the OTT platforms are thinking but fans are getting worried about these two series. With the theatre business getting back its lost glory, a lot of stars are not showing interest in acting in web series these days. If they need big names becoming a part of OTT platforms, the officials need to release these two series as quickly as possible.