Wherever we see, it is ‘RRR’ news coming out and this Telugu cinema made by SS Rajamouli is not just winning accolades but bagging awards too on the international stage. It won the Golden Globe and it is competing for the Oscar award too. While all of this is great, the movie’s producer DVV Danayya who spent over 400 crores is nowhere to be seen. He took care of the entire business in India but he is out of the picture as soon as the film started to get international recognition.
Sources say that Rajamouli is promoting ‘RRR’ on the international stage out of his special interest and all the expenses are reportedly coming out of his pocket. This is the reason Danayya is nowhere to be seen as per sources. Apparently, Rajamouli took the producer’s responsibility when it comes to the marketing of this movie in foreign countries. While Danayya was supposed to take care of the promotions too, he reportedly backed down which made Rajamouli turn into a producer as well.
Even though gossip suggests that Rajamouli spent around 83 crores from his own pocket, it is true that the Telugu cinema will not get such a chance again. With ‘Naatu Naatu’ song standing in the race of Oscars, this amount will be recovered and it is going to benefit all the upcoming films of Rajamouli on the international market. As we know, Rajamouli is getting a lot of fame in Hollywood and a lot of producers are willing to spend astronomical money on his next projects.
Sources say that it is Rajamouli who insisted on the release of ‘RRR’ in Japan and the collections were used for promoting the movie at Golden Globes. Reports suggest that it cost around 17 crores for the tickets, parties and promotions for Golden Globes. But Danayya’s name not seen anywhere despite all the international fame is quite strange.