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Akhil Akkineni might be the scion of actors Nagarjuna and Amala. But it’s the Celebrity Cricket League (CCL) that turned Akhil into a star. There is no denying that Akhil has great support from Akkineni fans, but a spree of corporate brand endorsements even before his filmy debut? This is a bit surprising.

Isn’t it? Credit apparently goes to CCL which is Akhil’s shot to national fame. Akhil’s participation in CCL said to have catapulted top brand endorsements to him. Major brands like Titan, Mountain Dew and the recent Karbon Mobiles have roped in Akhil even before his launch. Thanks to CCL which played its part in getting such endorsements.

In between, Akhil’s blink-and-miss cameo in Manam too had its share of effect. But with CCL, he became well-known and his face was widely known with the cricket matches telecasted in TV. Akhil’s all-round performance in CCL made him a nation-wide star. Especially the victory of Telugu Warriors on Chennai Rhino in CCL-5 final has added to the hype surrounding Akhil’s debut. All these together changed Akhil’s image in the advertising, PR sector of brands.

Now all eyes are on Akhil’s maiden movie Akhil being directed by VV Vinayak. Will this film take him to the next level? Hold your horses till Oct 21.

Naga Chaitanya tasted first success with his second film Ye Maaya Chesave directed by Gautham Menon. The duo is back again with another romantic tale ‘Sahasame Swasaga Sagipo’. The film’s teaser unveiled today on the occasion of Nagarjuna’s birthday is refreshing.

Starts off with Chaitu describing charm of his lady love to friends; Naalo Nenu track in the background is harmonious. The visuals recall YMC memories; still they appear invigorating. Moreover, Chaitu’s look is carbon copy of YMC. Director Gautham Menon has cleverly brought in new faces for the film. Heroine Manjima Mohan identity is kept under wraps.

As told by Chaitu in the teaser, SSS appears to be ‘clean pure love story’. Chaitu has shown maturity in acting. He is sure to lure female fans. In fact, the young actor is double time lucky to work with ace technicians like Gautham Menon and AR Rehman for the second time. Apart from penning dialogues, Kona Venkat is also presenting the film along with producer M Ravinder Reddy. Sahasame Swasaga Sagipo is likely to see theaters in November.

Akkineni Akhil’s launch pad film ‘Akhil- The Power Of Jua’ teaser has been unveiled just a while ago to overwhelming response. The young lad has carried out ANR and Nagarjuna’s legacy of Style, Charisma, and Versatility as mentioned in the teaser. Although the teaser doesn’t have any dialogues, it is packed with full of action.

Akhil is seen chasing thugs from start to end. The underwater visuals are hair-rising and foreign locations are exhibited precisely. Heroine Sayesha Saigal and other lead cast are not seen in the teaser. In fact, we need to wait for another teaser or trailer to see other angles of Akhil like romance, humor, dances etc.

Nagarjuna took a wise decision of introducing Akhil as mass hero, rather experimenting with soft and romantic subjects. On the other hand, Nithin spent lavish budget to launch Akhil grandly. Amol Rathod’s cinematography is definitely worth a special mention. Interim, the VV Vinayak directorial is gearing up for release on October 21st. Seems like, Akhil is going to be full meals treat for Akkineni fans.

After Mahesh Babu took the job of adopting a village in his “Srimanthudu”, there are many such happenings around. From Ratan Tata to Manchu Vishnu, many millionaires are adopting villages. Their basic target is to provide infrastructure and good living apart from health, sanitation and education facilities. In Telugu states, many other rich persons are coming forward to take up these adoption assignments.

Looking at these developments, one feels, if these adoptions are merely for charity or there is any publicity angle to it. Because Srimanthudu success has brought more colour to this adoption than anything else. Much of the adoptions look like a publicity for millionaires though they are spending real money to help poor villages.

“There is adoption of villages, much before independence and post that. From years, many people have started NGOs and adopted villages. But a star hero’s film on that note has brought attention to it, to an extent. Though there are some other films like Oka Oorilo that touched similar concepts, they don’t have stars so none noticed it”, says a cine expert.

Anyway, with many donators coming forward to adopt villages, let us put it this way- It’s publicly done charity, with a bit of publicity. And that publicity helps others to get inspired to donate.

Jiiva has signed his next project with ‘Yaamiruka Bayame’ fame director Deekay. RS Infotainment will bankroll this project and the movie has been titled as ‘Kavalai Vendaam’. SN Prasad will compose music for this movie too.

It is to be noted that he is the music director for ‘Yaamiruka Bayame’ too. The movie is progressing at a decent pace. Keerthy Suresh was earlier roped in as female lead. Nikki Galrani is doing another female lead. Now we hear that Keerthy Suresh has been thrown out of the project.

Sources say, she has stepped out of the project as she was not willing to do glam role. Now the chance has been grabbed by Kajal Aggarwal. The replacement has been confirmed by the makers. Elred Kumar of R.S. Infotainment bank rolls the project.

The source says, Kajal Aggarwal has gladly signed the project and is ready to offer any amount of skin show.

Popular Tamil star Madhavan has been booked for allegedly encroaching unclaimed government land and obstructing irrigation and drinking water source and the godown that is used to store seeds and grains. Local farmers have filed a case on the 3 Idiots star with the Collector of Dindigul in Tamil Nadu.

Recently, Madhavan bought 7 acres of land in Kodaikanal, where majority of the lands are owned by film stars and politicians. However, Madhavan landed himself into a legal tangle as his land falls near a canal that supplies irrigation and drinking water from Kodaikanal waterfalls.

Madhavan allegedly installed an electric fence around the canal, which irked the farmers who own 50 acres of teak plantations and their livelihood is dependent on the canal.

A farmer, while complaining to the Dindigul Collector, alleged that local authorities are acting as Madhavan’s agents and are forcing them to sell off their lands and farms to the actor, saying that he would pay them more than the market price. The Collector has asked the revenue and irrigation department to submit a detailed report. The actor is yet to comment on this issue.

It’s being widely spread that Pawan Kalyan’s fans are highly disappointed with Allu Arjun clapping for Nagababu’s comments during the Megastar Birthday event with fans at Shilpakala Vedika. As the news got engulfed that Pawan fans are unhappy, even Bunny’s fans are responding.

Bunny’s fans say that their hero clapped for the way Nagababu has taken class for those wrong-doers. Because if Nagababu didn’t scolds those ‘Powerstar’ shouters, who are disturbing mega events all the time, it’s a bad name for Pawan only as to everyone already started to feel why Pawan is not controlling his mob like fans who are creating a hell with their interference. Bunny’s claps are not any winning shouts or shrills with tonnes of happiness, but he’s just enjoying the way Nagababu has controlled a mob.

“If Pawan fans do feel that scolding a mob also hurts them, then sometimes hurting is also good. Like our Bunny said in S/o Satyamurthy, sometimes losing is good than winning. If Kauravas hadn’t won the cards game, then there would have been no Kurukshetra and blood. Pawan’s fav Trivikram wrote this dialogue and that’s what the need of hour”, said a fan of Bunny on social network.

Bindu Madhavi, the dusky Telugu beauty who made a huge name for herself in Kollywood, is now the talk of K-town for her kind gesture towards yesteryear’s action star cum producer, Arunpandian. Arunpandian has produced a romantic entertainer titled Savaale Samaali, starring Bindu Madhavi and Ashok Selvan of Bhadram fame with Thaman as the music composer.

However, troubles started for Arunpandian after the film kept on overshooting its budget, pushing him into a severe financial crunch. Finally, Arunpandian managed to complete the film but found himself unable to release the film. Upon learning her producer’s plight, Bindu Madhavi returned back 5 lakhs from her renumeration, which inspired the film’s hero and other major cast give back a part of their renumeration.

During the trailer launch function, an emotional Arunpandian thanked Bindu Madhavi and others who chipped in to help him in crisis and promised to return their money after he gets back his investment. Arunpandian also lashed out at the so called star heroes who charge crores of remunerations and yet do not help their producers in tough times.

The first look teaser of Naga Chaitanya’s next, Saahasam Swaasaga Saagipo was released a short while ago at an event in Hyderabad. The makers had timed the first look teaser release with Nagarjuna’s Birthday to treat the Akkineni fans. The teaser is as such Naga Chaitanya describes the beauty of his love to some of his friends.

Director Gautam Menon hides the girl Manjima Mohan for now. The gut feeling who get after watching is that, the movie seems to be a good love story like Naga Chaitanya – Gautam Menon’s previous film, Yem Maaya Chesave.

The movie is more than 50% complete and is also a bilingual like Yem Maaya Chesave. Tamil version has Simbu playing the lead role just like YMC. Manjima Mohan is playing the female lead in both the languages.

If the reports emerging from Filmnagar are to be believed, popular film writer, Vakkantham Vamsi is going to Bollywood. It is said that he is asked to pen the story of Kick-2 starring Salman Khan.

Bollywood Kick-2 is not similar to that Kick-2 which released recently in Telugu and went on to become a big dud. If the news turns out to be true, Vamsi joins the likes of Vijayendra Prasad and Kona Venkat who penned stories for successful Hindi films.

Vakkantham Vamsi is also toying the idea of directional debut. He is one of the front runners for directing Junior NTR’s next project. So next few months will be exciting and important for the ace writer.