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Of course, if a new industry arrives, then it will be new target for our top stars. They may say, collections are least bothering for them but all it makes them happy is a hit. In the tinsel town that invests crores to get some profits, how come collections are not important? Needless to say, two biggies of the recent times are reset the targets of everyone.

Achieving 70+ crores is a bigger target until Magadheera is beaten by Attarintiki Daredi. And then, industry is mulling over plans as to how they could touch that 100 crore ‘share’ mark. Both Baahubali and Srimanthudu have redefined film business now. They proved that proper publicity and placement will ensure hefty collections for any film provided with fantastic content inside.

Apart from the marketing stuff, ticket hikes and the style of distribution to all centres in the Telugu states, while releasing in Tamil, Malayalam and Hindi on same day are another added advantage. These positive factors helped Baahubali and Srimanthudu touch 100 crore share mark, and now other star heroes and directors should now follow this route to touch the targets laid by Mahesh and Rajamouli.

Top stars like Charan, Bunny and NTR could easily reach these figures, because they all have huge potential to tackle the masses in style. And there is no need to tell that even Pawan Kalyan could touch it rather easily. Baahubali looks a bit far, but touching Srimanthudu would be an easy task for any of these big stars if they have right mix of content and promotion.

Mass Maharaja Ravi Teja’s Kick-2 was placed for the censor on Thursday. The Regional Censor Board members have watched the special screening of the movie at Prasad Labs and decided that the movie gets ‘A’ certificate.

The makers are not at all satisfied with this certification. They have approached the revising committee at least expecting ‘U/A’ certificate. The screening for the Revising Committee will take place on Monday.

On the other side, the makers are kick-starting the movie promotions from today with the Platinum disk function event this evening in Hyderabad. The movie after a series of postponements, will hit the marquee on August 21st.

Mahesh Babu is on cloud nine as his last release ‘Srimanthudu’ is doing exceptionally well at the Box-office. The movie was dubbed in Tamil as ‘Selvandhan’ and has tasted success in Tamil version too. The movie was released in 165 screens in Tamil Nadu.

Now the movie has entered its second week and still manages to hold on with more than 100 screens. Due to the sound success in Tamil version, the movie also releases in neighbouring state Kerala. The movie will have a Malayalam version from today.

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Superstar Mahesh Babu’s Srimanthudu had completed its first week run at the box office. The movie had registered spectacular figures even after slight slow down in the last couple of days. The heavy rains in Coastal Andhra have significant effect on the movie in the last two days.

The movie fans, makers and buyers will have a sigh of relief as the holiday weekend of the movie starts from the evening shows of today.

Here is the breakup of Srimanthudu First week collections: 

Nizam: 15.50 Crore
Ceeded: 6.15 Crore
Uttarandhra: 3.18 Crore
East: 3.68 Crore
West: 3.045 Crore
Krishna: 2.86 Crore
Guntur: 3.64 Crore
Nellore: 1.26 Crore

AP+Nizam: 39.31 Crore

This comes across as a shocker. The Tamil Nadu state’s idol wing police have arrested senior director cum producer V Sekar for allegedly stealing panchaloha idols worth Rs. 80 crore in the international market. The police have recovered eight panchaloha idols stolen from three temples. Police investigation found out that the 63 year old filmmaker took to idol smuggling to cover his losses suffered in a 2014 film that starred his son Karl Marx. The police caught the filmmaker redhanded while he was negotiating with smugglers to sell them in the international market.

The senior filmmaker directed and produced 15 superhit films like Kaalam Maari Pochu and Varavu Ettana Selavu Pathana etc, starring several noted stars of Tamil and Telugu film industry. Sekar’s films were a huge hit with the middle class audiences. “I feel ashamed now, especially as I tried to sell our cultural heritage to criminals,” said the filmmaker during his interrogation.

The police first arrested Sekar’s former production manager Dhanalingam on charges of stealing an idol in January and kept Sekar on vigil since then. The Tamil Nadu police had set up the idol wing after hundreds of antique panchaloha idols were stolen in the past two decades and smuggled to museums in foreign countries like Australia, US and Europe etc.

In what could be seen as a sequel to his tweets several months ago, Janasena Chief Powerstar Pawan Kalyan has once again expressed his dissent over the Andhra Pradesh government’s plans to acquire the farmers’ lands in the capital region. Pawan said, “I request TDP govt not to use ‘Land acquisition act’ to procure the remaining land for AP capital.”

Pawan further hoped for a peaceful resolution to the ongoing tussle between the government and the farmers as he said, “Bhoo sekarana samasyani samarasya vatavarnamlo parishkarinchi munduku velltharani nenu asisthunnanu.”

Pawan’s tweets come at a time when the government is mulling over ways to acquire lands from the farmers of the six villages in and near Nidamarru in the capital region of Amaravati. While farmers from the surrounding villages voluntarily agreed to give away their lands through land pooling, others who have been opposing the pooling allege that the government officials are threatening them to forcibly take away their lands.

The TDP government has promised the farmers of several beneficiary schemes. Of the 40,000 odd agricultural families in the capital region, only 12,000 families own lands while others are workers in these lands. However, only 11,000 families have been entitled for the government pension scheme, leaving the 29,000 other families protest.

Malayalee Beauty Asin after making her debut in Telugu with Amma Naanna Tamil Ammayi attained super stardom down south romancing star heroes. She set her sights high and entered Bollywood where she had a dream debut romancing Mr.Perfect Amir Khan in Ghajini.

From then on there is no stopping for her as she went on to romance Salman Khan in Ready and starred in films like Housefull 2,Bol Bachchan and Khiladi 786. Currently she is starring in All is Well opposite Abhishek Bachchan.

Simbhu is currently acting under Selvaraghavan direction for the movie ‘Kaan’. Catherine Tresa pairs opposite him and the movie is progressing at brisk pace.

Jagapathi Babu, Taapsee Pannu are also part of the cast. Yuvan Shankar Raja join hands with Selvaraghavan once again.

The makers never spilled the beans on the project. But Taapsee on her social media revealed the story and her character and became a victim of Selvaraghavan’s rage.

We hear from sources that, the creative director has scolded Taapsee for spilling the beans and spoiling the party.