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Now a days Tollywood film makers are following new techniques which they learnt from their counterparts especially Bollywood. Bollywood film makers to generate interest in their projects maintain utmost secrecy so that no one can get to know the storyline of the film or day to day developments. They take steps in such a manner that none can use their personal mobiles and no one should bring anything from house. They will be doing frisking and even erect CC cameras to follow the actions of unit members and artists.

It seems similar trend is catching up in tollywood. Recently Srinu Vytla maintained secret about Young Tiger NTR’s new look in ‘Badshah’ which unfortunately was revealed due to the political developments in his TDP party. As such the film’s shooting is in progress and according to information one unit memeber recorded and took some snaps on his mobile. A furious Srinu Vytla slapped him and shouted at him saying if these snaps are leaked craze on film will be reduced.

Similar is the case with producer Bellamkonda Suresh who is busy with high budget film. His film unit erected an extravagant set in film city. When shooting was on a junior female artist recorded the shoot and the same was leaked in the shooting of another film. Producer shouted at the Manager who bought that girl. He even cancelled the the next day’s shooting and drove away all the unit members. Manager in turn shouted at the female artitst later. Now secrecy is the new way of making money on silver screen.

Each and every person feels he/she is beautiful irrespective of original appearance. That self confidence is essential to come up in life. However movie lovers have drawn some qualifications in their mind to become a tollywood hero. In the olden days heroes used to be extremely nice never to hurt others by words or deeds. They used to undergo sufferings for their values. In 60s however negative shades started creeping up in Heroes. Genex heroes have no rules and regulations with even censor board giving green signal. Currently to become a hero one should have powerful background in the film industry irrespective of his appearance. While many are ruling tollywood based on legacy and heriditary reservations a few younger lot are trying their luck with small films. Many top heroes achieved stardom after starting their career as villians. Megastar Chiranjeevi, Rebel Star Krishnam Raju, Super Sar Rajanikanth, Collection King Mohan Babu and more recently Nizam King Gopichand. But irony is comedians who tasted success as heroes couldn’t sustain their progress as heroes.

One can not see comedy stars Chandramohan, Rajendra Prasad as mere comedians. They excelled in all roles showing their versatility. Even present day comedians proved themselves as heroes but they couldn’t sustain as heroes. Guiness record holder Brahmanandam starred in films like ‘Babai Hotel’, ‘Joker Mama Super Alludu’, ‘Pellama Majaka’ etc but did not continue as hero. Though he starred in many hit films which ran solely on his presence like i’Money’, ‘Chitram Bhalare Vichitram’ and more recently in ‘Dookudu’, it is a mystery why he couln’t succeed as hero.

Babumohan did one film as ‘Sundaravadana-Subbalakshmi Moguda’ but did not continue as hero. Comedian Ali who tasted success as hero in ‘Yamaleela’,’Pittala Dora’, ‘Circus Sattipandu’,’Akkum Bakkum’, ‘Alibaba-Adbhuta Deepam’, ‘Ashadam Pellikoduku’ and ‘Hunagma’. But he settled for comedy roles. Venu Madhav who became hero with ‘Hungama’ tasted flops with ‘Bhukailas’ and ‘Premabhshekam’ and turned back to comedy roles. Same is the case with AVS with his films ‘Super Heroes’ and ‘Uncle’.

Currently only Sunil who became hero with ‘Andalaramudu’ seems to be sustaining as hero with ‘Maryadaramana’ and then ‘Poolarangadu’ though his progress has been stalled sometime back by ‘KSD Appalaraju’ and ‘Dongala Mutha’. Unless until comedy heores try to entertain people with their heroism with out exceeding their limits they will be as heroes. Orelse they become zeroes and be as comedians for ever on silverscreen.

YVS Chowdhary’s Rey has become the first Telugu film to be shot in Caribbean Islands. While most Telugu films have been shot extensively in Europe, USA and South-East Asia, this is the first time a Telugu film is being shot in Caribbean Islands. Currently, the film unit is in Trinidad & Tobago, an island nation in Atlantic ocean and for the next ten days, the film will be extensively shot in some breathtaking locations in this country. The film’s next schedule will begin in September in USA where the unit will film scenes in New York and Las Vegas to wrap up the entire shooting part of the movie.

Rey is a musical film in which the hero based in Carribean fights it out his way up. It seems Sai Dharam Tej and Saiyami Kher will be seen as professional dancers and Shraddha Das will play a pop diva. The first half of the film will take place in West Indies while the second half will be shot in the US. Chakri is composing the music.

Our readers are aware that Samantha is back to work once again.She was absent from shootings for almost 3 months as she suffered from a skin related disease which did not allow to come out in sun. After several postponements, she had attended the shooting for a trial shoot. She shot for Siddharth – Nandini Reddy movie on Tuesday.

And in a couple of days, she will start to work on Yeto Vellipoyindi Manasu and Seethamma Vakitlo Sirimalle Chettu. She will hold a press conference shortly to clarify everything.

On the eve of his birthday on August 15th, actor Sri Hari said that he will join politics in the election year of 2014.The actor had been carrying philanthropic activities without publicity for many years now. He started a charity foundation on his daughter’s name and had even adopted Medchal region and helping in the development of the region.

It is the urge in him to expand his horizons and do more that is making him want to enter politics. Sri Hari’s name, at least famously, has not been associated with any political party. He is not known to rub shoulders with any politician, at least in the open. It is to be seen which political party he will join in 2014.

While answering a question in the Supreme Court, Sanjay Dutt on Tuesday had admitted meeting underworld don Dawood Ibrahim once at a dinner that was hosted by him in Dubai. However, he replied in the negative to a court’s query if he had any friendship with the don.

Sanjay Dutt is being interrogated in the illegal possession of a rifle and he had answered the questions raised by the court about his relationship with the underworld don wanted in India in connections with his key role in the 1993 Mumbai serial bomb blasts.

Katrina is undoubtedly the first choice of every big star movie in Tollywood now. Such is the immense popularity in her ranks. She had now bagged one more biggie.

She is all set to pair up with Aamir Khan in the third installment of the Dhoom series. This is the fourth time she is pairing up with Aamir. This time, the pretty gal has to compromise on her designer outfits, and immaculate make-up and rough-it-up. The role is reportedly very ‘physical’ and she has gone through a lot of training. The movie will go on to sets very soon

Many thought Ravi Teja whom masses love and adore him dearly offer them delicious dishes and sumptuous treat on Independence Day. Even masses expected the same as they crowned him as their Mass Maharaja. However Ravi Teja disappointed all his die hard fans with out giving even a small tiffin also. On the top of it, he insulted them by having sumptuous and delicious treat in front of them.

All this happened when all his die hard fans thronged theatres to watch their hero who came with gorgeous Goan beauty Ileana in Puri Jagannath’s ‘Devudu Chesina Manushulu’. While masses expected energetic dances, ever effective mass dialogues and powerful stunts he was totally subdued and did not even allow gorgeous beauty Ileana to offer her glamor treat.

However he thoroughly enjoyed romancing Ileana and even went ahead biting her gorgeous sweet little honey filled red lips twice or thrice. On the top of it he started hugging her to the core kissing her everywhere. Many are angry with Ravi Teja for these double standards and started talking negatively after his show was over. Masses felt though he had double meals enjoying Ileana’s honey filled lips to the core, he left them starving. Masses were seen cursing mass Raja who acted as a sadist becoming totally selfish which was actually unlike him.

Mega Power Star Ram Charan achieved astounding success in tollywood with just four films and is even eying a grand bollywood debut trying to become genex angry young man of India with his film ‘Zanzeer’. However it seems he is not satisfied with what he has in hand. He is robbing what ever tollywood hot hunk Rana is having in his possession at present. Rana who made his debut with unconventional flick ‘Leader’ under Sekhar Kammula’s direction much to the surprise of many made a name for himself with his performance in the film. He is still regarded as ‘Leader’ though he went to bollywood and featured in two to three flicks like ‘Dum Maro Dum’, ‘Department’ rubbing shoulders with Sanjay Dutt and Amitabh Bachchan.

Now Ram Charan is keen on becoming tollywood’s leader and robbed Rana from his title ‘Leader’. In his upcoming mass entertainer under VV.Vinayak’s direction. The film features Kajal and Amala Paul in the lead and Ram Charan is playing dual role for the first time in his career. Film makers recently titled the film ‘Nayak’ with the tag line ‘The Leader’. Many feel what’s the necessity for Ram Charan to rob Rana of his title ‘Leader’. Rana is reeling in the string of flops and is currently starring in Krish’s ‘Krishnam Vande Jagadgurum’. Cherry’s acts will surely disappoint Rana leaving him dejected.